Sales Management Training for Dealers

Strengthen the Core of Dealer Performance

Sales management is the heart of successful dealer operations. It’s much more than achieving targets. It ensures sustained revenue, drives new unit sales (vehicles, machinery, or equipment), and secures a stable flow of after-sales opportunities: maintenance, repair, warranty services, spare parts, and accessories.
Dealer sales managers must lead performance, not just manage it. Are your dealer sales leaders equipped to meet this challenge?

Is Your Dealer Sales Team Motivated Enough?

Sales volume differs across industries. Some sectors may see daily sales, while others only a few units monthly. In both cases, maintaining team motivation is essential for survival and growth.

Brands often use annual events and product launches to engage dealer staff. But is that enough?

Are you ready to develop your dealer sales managers at your own pace — on your terms — to meet your market realities?

Program Snapshot: Dealer Sales Management

Duration: 2 days
Audience: Dealer sales team leaders, top-performing salespeople, and dealership managers
Sectors: Automotive, Agricultural Machinery, Technology, Investment Equipment

Learning Outcomes:

• Align selling and sales management roles
• Set and track individual and team KPIs
• Implement sales funnel scorecard monitoring
• Plan progress and create accountability
• Recognize success and build motivation
• Use incentives to drive performance
• Run effective team and individual meetings
• Manage stock and orders strategically
• Conduct market and competitor analysis
• Enhance customer satisfaction

Frequently Asked Questions (FAQs)

1. Who is this Sales Management Training program designed for?
   This program is ideal for dealer sales team leaders, top-performing salespeople preparing for leadership roles, and dealership managers in the Automotive, Agricultural Machinery, Technology, and Investment Equipment sectors.
2. What are the key benefits of the training?
   Participants gain strategic insight, practical tools, and leadership skills to drive sales performance, improve team motivation, align sales activity with business goals, and boost customer satisfaction.
3. Is the program suitable for dealer networks with different sales volumes?
   Yes. Whether your dealership handles high daily sales or a few units per month, the program is adaptable to suit varied sales cycles and market realities.
4. What is the duration and format of the training?
   The core program runs for 2 days. Flexible delivery formats are available, including in-person workshops and tailored options for regional dealer networks.
5. Can this training be customized for our dealership or brand?
   Absolutely. We offer bespoke versions of the program to reflect your specific goals, regional challenges, and dealer context. Our consultants will work with you to create a tailored experience.
6. What support is available to identify training needs?
   Our Learning Needs Analysis (LNA) service helps you assess current capabilities, pinpoint gaps, and prioritize development actions across your dealer network.
7. How can I get started or speak with someone about this training?
   You can speak directly with a Program Advisor by calling +359 89 8525025, or complete our inquiry form and a learning consultant will contact you.